
A classic pecan pie made irresistible with an Oreo cookie crust.

OREO is two crunchy chocolate cookies sandwiching a smooth cream filling — connecting the world through playfulness, one twist, lick, and dunk at a time.
From a simple cookie born in 1912 to becoming part of Vietnamese families' daily moments — discover how Oreo's journey turned the Twist, Lick, Dunk ritual into a shared language across Vietnam.



Born on March 6, 1912, OREO began as two chocolate wafers with one crème filling. When we arrived on Vietnamese shelves, families started sharing us at the dinner table, kids taught their parents the ritual, and "Twist, Lick, Dunk" became more than a way to eat a cookie — it became a shared language.


As part of the Mondelez Kinh Do family, OREO lives by the "Snacking Made Right" philosophy. Through the Cocoa Life program, we source cocoa responsibly, and since 2024 we've been working to shrink our carbon footprint and make packaging more recyclable.
OREO teamed up with Pokémon for a global collaboration — 16 unique cookie designs, a rare Mew cookie, and every pack turned into a treasure hunt. Then we became besties with Coca-Cola, bringing two global icons together in a celebration of friendship that resonated across Vietnam.

We launched Space Dunk across ten Asian countries, transforming Thiso Mall Sala into a "Cosmic Playground" with interactive installations and zero-gravity photo zones. Then we danced with K-pop sensation BABYMONSTER, turning the classic ritual into a viral #TwistLickDance that took over Vietnamese TikTok.

No matter where you are in Vietnam — District 1, Đà Nẵng, or Hà Nội — the ritual stays the same: Twist, Lick, Dunk. Parents pass it down to children, friends challenge each other, and creative minds turn us into chè toppings, bánh layers, and café creations.
Our journey in Vietnam isn't a chapter — it's a whole book, and we're still writing it. Every year brings bolder ideas, deeper connections, and more reasons to play together. Wherever there's a moment worth sharing, we want to be in it — with you.


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