Together in every moment

Kinh Do is a beloved Vietnamese brand that brings families together through meaningful moments of celebration and togetherness.

Our Story: From a Single Loaf to Vietnam's Cultural Heartbeat

From pioneering Vietnam's first packaged bread in 1997 to becoming the cultural heartbeat of the nation's most treasured festivals — Kinh Do's story is one of connection, heritage, and family.

A Bakery Revolution in 1997

In the 1990s, fresh bread meant a trip to the local bakery before sunrise. We changed that by creating Vietnam's first packaged bread and cake products — bringing bakery-quality taste into millions of homes, sealed, safe, and ready whenever hunger strikes.

Kinh Do Fresh: The Morning Ritual of a Nation

Every Kinh Do Fresh product maintains a short shelf life of only 7 to 17 days, ensuring oven-fresh taste. Today, our portfolio spans over 20 distinct products — the largest range in Vietnam's packaged bread category — with a modern crown logo representing Pride, Passion, Quality, Connection, and Youthfulness.

1998: The Year We Reimagined the Moon

We transformed the humble mooncake into a premier gifting tradition with 2 sub-brands: Trăng Vàng (Golden Moon) for luxury gifting and Thu for classic flavors. For over 28 years of preservation and continuous innovation, we have proudly inform KINH DO IS THE MOST CHOSEN MOONCAKE BRAND IN URBAN 4 KEY CITIES AND RURAL VIETNAM(*). Today, our extensive portfolio serves every budget, and our iconic yellow kiosks are a staple of the festival. Driven by the mission of connecting Vietnamese families, we strive to bring loved ones together for a warm, joyful reunion under every full moon. KINH DO - A FULL DAY OF TOGETHERNESS, KEEP STORIES ALIVE

(*) According to the market survey result conducted by Worldpanel by Numerator Vietnam from September to October 2025 in Urban 4 key cities and Rural Vietnam, as published in Reference Report No. NUMVN-CIT-2608-002, issued on August 11, 2026

Kinh Đô Tết: See Kinh Đô, See Tết

For millions of Vietnamese families, Lunar New Year simply isn't complete without Kinh Do. Our Tết portfolio centres on Hamper Kinh Đô Lộc — a premium gifting range designed for convenience, variety, and standout shelf presence — alongside beloved local favourites (Cosy, Solite, AFC) and trusted international brands (LU,OREO, Cadbury). On the communications front, we are dialling up our iconic "See Kinh Đô, See Tết" platform with deeper emotional storytelling, turning Kinh Đô into the unmissable symbol of Tết gifting.

A Crown That Keeps Its Promise

Today, as Mondelez Kinh Do Vietnam, we carry forward our founding purpose with global resources while never losing the Vietnamese soul that started it all. Every morning bun, every mooncake, every Tết hamper carries the same promise from 1997: to be worthy of your family's table.

Made for family moments

Explore our full range of Kinh Do products — crafted to bring families closer, from classic favorites to seasonal treats, and where to buy.

KINH DO

Kinh Do Crab Snack 29g

See all Kinh Do products

Family-Sized FAQs

When was Kinh Do founded?: We entered the packaged food market in 1997 with Vietnam's first packaged bread and cake products, pioneering the packaged bakery category in the country.
What was the first Kinh Do product?: Our first products were packaged bread and cakes — the first of their kind in Vietnam, designed to deliver bakery-fresh taste with convenient, sealed packaging.
When did Kinh Do start making mooncakes?: We launched Kinh Do Mooncake in 1998, transforming mooncakes from a simple seasonal treat into a premier gifting tradition for Vietnam's Mid-Autumn Festival.
What does the Kinh Do crown logo represent?: Our crown logo features five circles representing our five core values: Pride, Passion, Quality, Connection, and Youthfulness. The red colour symbolizes our energy, passion for baking, and the trust our customers place in us.
What does "Thấy Kinh Đô là Thấy Tết" mean?: It translates to "See Kinh Do, See Tet" — reflecting how deeply our brand is woven into Lunar New Year celebrations across Vietnam. It's a connection we've earned over decades of being part of families' most joyful moments.
Is Kinh Do part of Mondelez International?: Yes, we operate as Mondelez Kinh Do Vietnam, combining our deep-rooted Vietnamese heritage with the resources and quality standards of global snacking leader Mondelez International.
What is Kinh Do's role during the Mid-Autumn Festival?: We proudly serve as "The Mid-Autumn Keeper," actively preserving the cultural spirit of the Mid-Autumn Festival. In 2024, we signed a three-year cultural preservation partnership with the Vietnam Exhibition Centre for Culture and Arts to ensure these traditions thrive for generations to come.